Turn data-heavy updates into clear recommendations.
I train HR teams to find the message in their data, explain why it matters, and provide a clear next step.
Teams Morgan has trained include Google, Prudential, Marriott International, Duracell, Procore, and LinkedIn.
The Headline, Arc, Stakes framework
Every workshop covers the three fundamentals of data storytelling. They work for presentations, executive summaries, one-pagers, emails, and live conversations with leaders.
Headline
Sharpen the message
What does this audience need to know, and what should happen next?
Find the central takeaway, choose the evidence that supports it, and say why it matters.
Arc
Structure the story
Can someone follow your reasoning from start to finish?
Set the context, explain the complication or opportunity, show the evidence, and suggest a clear next step.
Stakes
Build buy-in
Why should leaders care, and what are their options?
Connect findings to what the organization cares about, anticipate pushback, and offer two or three paths forward.
Two ways to bring this to your team
Both use the same framework, with HR examples tailored to your team. Virtual or in person.
The Intensive
A shared approach to data storytelling and focused practice, all in one session. Participants practice finding the message, explaining the so-what, and framing a clear next step.
Best for: teams that want a common language and practical tools but can’t commit to a multi-session program.
What’s includedThe Accelerator
Two hours each, spaced 1–2 weeks apart
Participants bring a real presentation and build it across three sessions: the message, the story, then the visuals. They apply what they learn between sessions and come back with questions.
Best for: teams that want to go deeper on each stage and apply it to work that’s on their plate right now.
What’s included
Meet your instructor
I spent 10+ years in research and analytics at Google and Snowflake, presenting my own work to senior executives, then managing a team of analysts and coaching them to do the same. I also hold a PhD in industrial-organizational psychology, the science of how people behave and decide at work.
Now I teach this full-time, through workshops and keynotes for HR and analytics teams, as well as a LinkedIn Learning course on data visualization.
Not ready for a workshop yet? Start here.
Free ways to get better at telling stories with HR data this week.
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My LinkedIn Learning course
Data Visualization and Storytelling with AI, a self-paced course on the core principles of great data visualization.
Take the courseFollow me on LinkedIn
Where I share new ideas, examples, and frameworks every week.
Follow alongLet’s talk about your team.
Email me to discuss working together.
morgan@morgandepenbusch.com